A company close to his markets

To guarantee the quality and the safety of its products, L'Oréal assures the manufacturing. The company realizes 94 % of its production with his staff and within his own factories. This industrial policy is based on a local production: the number of units produced in every region of the world is proportional in the turnover of this region.

Relations with the consumers

L'Oréal makes a commitment to supply to his consumers a service and quality advice and to market its products in a responsible way. In 2007, L'Oréal had 300 councillors in more than 50 countries. The company had received more than a million consumer contacts worldwide. 70 % of the contacts concerned questions or advice, 30 % on complaints.

Corporate sponsorship

L'Oréal makes a commitment to be a company citizen, to promote the women and the science, the solidarity and the education.

In 2007, the L'Oréal corporate foundation was created with a 40 million euros budget over five years. 100 000 dollars were attributed to five researchers within the framework of the program " For the women and the science ". The program " Hairdressers against the AIDS " was spread to 12 new countries. 17 million euros of gifts were paid to charities.

The Body Shop

L'Oréal makes a commitment to protect and to support the values of The Body Shop. The values of The Body Shop are to protect the planet, to support the fair trade, to defend human rights, to encourage the self-respect, to oppose to the tests on animals.

Mobile marketing

L'Oréal Professionnel created a website for the iPhone 3G. L'Oréal asked to SBW, the agency specialized in the mobile marketing, to conceive a website completely dedicated to the people and adapted to the specificities of the new iPhone 3G, taken out to July 2008. The website is accessible since the iPhone to the address to http://www.lorealprofessionnelhomme.fr/.

The consumer can discover the universe of L'Oréal and his products or find a close hairdresser from his home. The novelty is in the provision of a baptized community " iMust " space. L'Oréal proposes, every day, a new information: an inescapable address, an advice fashion or a new application iPhone to discover. The users can also come to enrich the section by proposing their good plans.

Advertisements

To promote its products, L'Oréal uses the advertisement. The group L'Oréal has recognized ambassadresses with its success. His main personalities are Andie MacDowell, Eva Longoria, Penelope Cruz, Claudia Schiffer, Laetita Casta, Beyonce Knowles, Linda Evangelista, Jane Fonda, Milla Jovovitch, Kerry Washington…

To finish, L'Oréal declines its known slogan and which represents a global success:

"Because I'm worth it!"/"Because you're worth it!".

L'Oréal...

"L'Oréal... Because I’m worth it..."