dimanche 8 février 2009

The L'Oréal group

The L'Oréal group is the world's largest cosmetics and beauty company and his headquarter is located in Paris, France. L'Oréal has developed activities in the field of cosmetics, concentrating on hair color, skin care, sun protection, make-up, perfumes and hair care.
With 25 brands, the group accomplished a turnover of 17 billion euros in 2007 and produced 4.7 billion products. The group employs 63,358 persons in 58 countries.

Some brands of the L'Oréal group

The professional products are L'Oréal Professionnel, Kérastase, Redken, Matrix, Mizani... The consumer products are Garnier, L'Oréal Paris, Maybelline NY... The luxury products are Lancôme, Biotherm, Diesel, Helena Rubinstein, Ralph Lauren... The active cosmetics are Vichy, Sanoflore, Innéov...
Other brands of L'Oréal are Elsève, Studio Line, Elnett, Solar Expertise, Dermo-Expertise, Dop, Vivelle, Mixa, Narta, Ushuaïa...

The policy of L'Oréal

The strategy of the group is based on an investment in research and development, and allows to propose innovative, effective, practical products and pleasant to use, in the respect for the high quality standards. L'Oréal does not hesitate to reconsider its work.
The company attaches a big value to the honesty and to the clarity. In fact, advertisements are based on performances proved by scientific data. The company builds durable relations with his customers and his suppliers. Finally, L'Oréal respects the laws of the countries where the company has an activity and fight against the corruption.

Research and development


L'Oréal employs 3,095 employees on research and development of 60 different nationalities and in 30 disciplines. The company has 16 research centers and 13 centers of evaluation in the world. The company develops 4,000 formulae every year and deposited 576 patents in 2007.

Insure a quality level


The L'Oréal quality systems (conception, production, distribution) allow to guarantee that a product has the same quality of the factory at the store. This quality is controlled by audits made internally and in external. The quality control is made in all the stages of the production.
The safety, the hygiene and the environmental protection are essential for L'Oréal. The company imposes every year of the ambitious objectives to improve the level of safety and decrease the negative effects on the environment. Dashboards " safety, hygiene, environment " record every month more than 60 measures on the industrial sites (consumption of water and energy, waste...).

Innovate new packagings

Teams are dedicated to the research, to the development and to the realization of new packagings. The research and development of the new packagings cooperates with the research to insure the best industrialization of formulae elaborated in laboratory.
The packaging research creates packagings for the products of tomorrow. This capacity to innovate allows to anticipate the technological evolutions in the field of the packaging. The group deposits on average every year 70 patents packaging.

A company responsible citizen


The company is aware of the impact of its activity on the natural environment. She is determined not to compromise the future. She respects the cultures and the sensibilities of every country. She makes a commitment to respect human rights.
She wants to contribute to the abolition of the child work as well as to the hard work. She wants to put an end to the appeal to the animal experiment and she contributes to the development and to the use of alternative methods. She search and facilitates the partners who share its values and its ethical commitments.