L'Oréal Professionnel created a website for the iPhone 3G. L'Oréal asked to SBW, the agency specialized in the mobile marketing, to conceive a website completely dedicated to the people and adapted to the specificities of the new iPhone 3G, taken out to July 2008. The website is accessible since the iPhone to the address to http://www.lorealprofessionnelhomme.fr/. The consumer can discover the universe of L'Oréal and his products or find a close hairdresser from his home. The novelty is in the provision of a baptized community " iMust " space. L'Oréal proposes, every day, a new information: an inescapable address, an advice fashion or a new application iPhone to discover. The users can also come to enrich the section by proposing their good plans.
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