The strategy of the group is based on an investment in research and development, and allows to propose innovative, effective, practical products and pleasant to use, in the respect for the high quality standards. L'Oréal does not hesitate to reconsider its work. The company attaches a big value to the honesty and to the clarity. In fact, advertisements are based on performances proved by scientific data. The company builds durable relations with his customers and his suppliers. Finally, L'Oréal respects the laws of the countries where the company has an activity and fight against the corruption.
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